Monday 19 August 2013

HOW IMPORTANT IS SOCIAL MEDIA IN PR?
well sitting here wondering how will the world be without social media, how would we communicate with our friends and family, a friend told me it can easily be done because it was done perfectly fine in the past, yeah i agree with her but now that we have social media lets face it the world is a global village so easy for me to communicate with my friend Kate from China hahaha yeah i have a friend in China. Public Relations is practical and in order to do our daily PR jobs we need to keep in contact with the public but how will we do that if not via social media?
source( pixel8smm.com )







Online social media has taken over the Internet like wildfire,organizations that are not able to market themselves online  suffer the consequences from competing businesses. Print press releases and media kits are still a necessary part of public relations, but social media  is equally, if not more important than print PR. Sites such as Facebook, Twitter and LinkedIn have all grown in popularity as a means to promote a business. If you have a public relations team that doesn't focus on social media, you need to revamp your current PR strategies and figure out how to start using social media to your benefit.

source:(patienttalk.org)
do you understand how important it is just to click LIKE on a Facebook page? so now imagine the whole world liking your Facebook company page, that right there is the art of PR and Social media so now, tell me how important is Social media in your everyday life? lets talk,shall we?



37 comments:

  1. I would like to disagree with you but sadly I don't have a leg to stand on *giggles. The best way to describe the effect of social media on our daily lives is if one can compare it to the breath we take, yes I just said it. No sane organisation can function without it, no long-distance friendships can be formed and maintained without it. As you have already mentioned, Kate is very happy to have you as a friend...all thanx to your facebooking skills and forever tweetering. J

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    1. lol thank you Mr Mankayi...kate is a happy friend indeed

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  2. I fully concur with you. Social Media is very important for any organisation or person. I personally use social media to interact with my friends, family just to mention a few. One cannot function without social media in this digital age:-)

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  3. Interesting topic I must say and yes social media is important to PR because unlike organising media conference to try and re-correct a mistake make by your brand for example you can just tweet of Facebook it which is fast, easy and cheap.

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    1. thank you Nyiko...n yes social media is a cheaper way of communicating with ur target publics

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  4. I agree with you , social media plays a vital role in our every day lives and same applies to organisations, therefore organisations have to follow the correct strategy of social media to market their brands effectively.

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  6. This is how I view social media for an organization. I am the organization and through Facebook,twitter, Instagram etc we tell the world what we are doing, who we are doing it with and who we are connecting with. The organization (me) doing that I am extending my network and creating opportunities for the organization (myself). So it is vital to connect with people.

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    1. thank you 'Ms' Tsambo, totally agree with you

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    2. I also agree with you mam

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  7. Spot on, hell I think even your friend in China will agree. Social media has made interacting with stakeholders so much easier and org. get to learn more about the lifestyles of their customers.

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    1. thank you Isaac yep Kate knows that very well

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  8. Social Media is the future. I repeat myself "Social Media is the future". The is a saying that goes like "Its either you adapt or you die" Charles Darwin. With that quoted I would encourage all PR and Media organisations to adapt and take social media serious because Social Media is a strategy not a trend. Trends disappear in time, but strategies will forever exist.

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    1. lol a very smart man right there, thank you thato

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  9. True ay,Social media has indeed taken over. These days for organisations to thive and succeed they should be familiar with social media. Please pass my greetings to Kate next time you talk to her

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    1. thank you Ms. Modise,Kate will be happy hearing from you

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  10. I see social media is making headlines ne. It has definitely made it easy for us to connect and interact. Now called a world with possibilities. Good one Cat:)

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    1. thank you G.... yep social media is taking over the world

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  11. I totally agree with Thato, great post Rea :)

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  12. social media is very important as we use it in our everyday life and its what I am using now to communicate wit u on your blog, we live in a world where we are surrounded by social media and makes our lives easier to communicate witout using a lot of expenses

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    1. very true, now it feels like im talking to you face to face while you are miles away from me... thank you

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  13. oooh yes i agree with you 110% we cannot live without social media it has now become a very significant part of ourlives. It makes ourlives a lot easier.

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  14. You truely right, social media is playing a major role in our everyday lives.

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  15. Nice one Rea.Indeed social media is important and organisations really need to adapt and start using them..For example when you not happy about the service you recieved @ a particular org you can just interact with them via social media platforms instead of having to write a letter that will take time to get to them,and that's if it will get there.

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    1. thank you thobeka..i see you are up to speed

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  16. lol it is indeed a communication tool Rea

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  17. I think some organisations can function without social networking sites is all about marketing your brand in a good manner. Social media is just the addition channel to connect and network globally in less time and cheap.

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    1. thank you themba. do comment on my next post please

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  18. social media in pr is very god, it makes things easier fr prp to get information on what is happening out there. and it heps in aso buiding the relarinship between prp's and journaist. eve pubi wo follow a certain organisation on a specific social media. it is great for communication that needs to be done

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  19. Social media is the new way "IN" to get your company known quickly. People find it easier to find companies over social networks and yeah, it is much cheaper that way truth be told. So I agree wih ou when yu say that "If you have a public relations team that doesn't focus on social media, you need to revamp your current PR strategies and figure out how to start using social media to your benefit."

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