Saturday 24 August 2013

Corporate Image, We All Have One,Project it.

 
source (www.corporateimage.co.za/)‎

i am very excited about this profession i am working towards PUBLIC RELATIONS, but do i realy know the work it comes with? today i was attending the SPRA (STUDENT'S PUBLIC RELATIONS ASSOCIATION) Industry talk at the University of Johannesburg and i must say it was pretty inpiring listening to people who are already in the industry telling us that PR is not realy about the glitz and glamour. This industry talk got me thinking about many things such as am i realy into PR, am i realy ready to fight for my company's corporate image, am i realy ready to meet and work with rude people, am i strong enough to handle the pressure and my answer to all this was yes i actually cannot wait to do all of that.



source (www.corporateimage.co.za/‎

Corporate image is defined as the perceived sum of the entire organization, its objectives and plans. It encompasses the company's products, services, management style, communications activities and actions around the world. You as a PRP must make sure that your company's identity is always on point, make sure that people know your existance and mantain that, obviously all organizations have scandals but how you pull through as an organization is what matters, media is there to make or break you be smart about how you present your organization to the media that will count in the growth of your company. PRP's are the engines of every successfull company make sure you will be able to pride your self about your company, ofcourse we are not super beings we will make mistakes but in PR we cover our mistakes. Future PRP's game on.

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16 comments:

  1. Thato Masuku25 August 2013 at 14:01

    True that. The industry talk was interesting ei. But again it is one of our duties to create and maintain our organisations corporate image. Our organisations corporate image is vital because that is how our internal and external stakeholders persceive us. So it must be maintained

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    1. Unknown26 August 2013 at 08:33

      thank you Thato... I see you are going to be a super awesome PRP soon

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  2. Unknown26 August 2013 at 02:02

    Enough said I wasnt in the industry talk but I know how crucial is the corporate identity of the organisation you working for and it is indeed our job to maintain it so that we will always get positive publicity.....Nice article Rea!

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    1. Unknown26 August 2013 at 08:35

      thank you Miss Nxumalo, you should have been part of the talk... inspirational indeed

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  3. Keabetswe Ramarumo26 August 2013 at 02:04

    Unfortunately I was unable to attend the The Industry Talk on Satuday but from what I heard, it was quite inspiring and informative.
    What I have noticed is that many people who do not know what PR is really about seem to underestimate it, thinking that it is just one useless course but little do they know how our role is important, we have the company's image in our hands and it's up to us to make sure that i is always shining!!!!

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    1. Unknown26 August 2013 at 08:36

      thank you Kea and yes people think PR is just one of those boring and useless courses.... they really are lost

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  4. Steven Mashala26 August 2013 at 04:30

    What your saying is true, PR is playing a major role in maintaining and building the image of the organisation.

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  5. Vongani Mabasa26 August 2013 at 07:21

    Great topic that you're bringing up for discussion, my take is that more than anything, PR is an "art". Its a profession that really and I mean REALLY needs one to think out of the box,I feel that people shouldn't be constrained by textbook book theory when in the industry, That's what I think would determine success. One of the speakers from the SPRA seminar I remember saying that "the theory on a textbook is based on a particular case study" what he meant by this is that real life situations especially in an industry that deals with people are always unpredictable.

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    1. Unknown26 August 2013 at 08:38

      thank you Vongani, I am glad you agree with me and it shows that you were really listening at the talk..awesome

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  6. Anonymous26 August 2013 at 08:05

    To build a image is very important as it entails who and what you are in the corporate world. As a public Relations Practioner it is advicable to know what surrounds you and what you make out of the oppertunity you get.

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  7. Ngobeni Charity26 August 2013 at 08:33

    I like your out comes as a PR student and that's how you should also apply in cooperate industry

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  8. Anonymous27 August 2013 at 05:22

    It's on be a tough one fighting nail and tooth for your company especially when you know it to be in the wrong. I personally cannot wait for the challenge, it all sounds exciting

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  9. Unknown27 August 2013 at 06:04

    Our career line is full of opportunities but we need to be tough in this profession,that is SPRA Sat talk over roll out come for me

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